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First Street SW (Scarth Street) Revitalization Project

The first phase of a major revitalization project to restore First Street SW back to its former days of glory took place in the construction season of 2000-2001. Fabric banners and metal signage featuring the historical architecture of the area and resurrecting the original name of "Scarth Street" were installed as the finishing touch.

Along with the decorative banners and signage forming the meridian down the center of the 2-block portion of First Street, new coloured sidewalks and crosswalks, attractive new pedestrian and street lighting and lots of trees gave a new image to this historic area of Calgary. A special night time touch is added with the inclusion of amber-coloured LED rope lighting strung between the new light poles.

In Calgary's early days, the city's downtown streets were named after officials working for the Canadian Pacific Railway who were involved in the establishment of the railway coming to Calgary. Scarth Street, one of early Calgary's major North-South routes, was named after William B. Scarth, a Director with the Canada Northwest Land Co. These names existed from 1883 until 1904 when Calgary switched over to its present numbered streets and avenues. The past is now reclaimed, as part of Victoria Crossing's revitalization project for this area, by putting the historic name of Scarth Street in service once again.

Intersecting avenues to this revitalized area also features the historical/dual street names: 12th Avenue formerly known as Van Horne Avenue (after William C. Van Horne, then General Manager and later Chairman & President of CPR); 13th Avenue formerly known as Kennedy (after John S. Kennedy, then a Director of CPR); and 14th Avenue formerly known as Grenfell Avenue.

Funding for this project was obtained through a Local Area Improvement Bylaw involving local merchants, The City of Calgary and TransAlta.